Accelerating innovation where fans experience entertainment. 

Accelerating innovation where fans experience entertainment. 

Accelerating innovation where fans experience entertainment. 

Your heart feels like it could beat out of your chest.
Your heart feels like it could beat out of your chest.
Every hair on your body is vertical, standing to attention. Your hands begin to sweat with excitement. You feel blood accelerating up your spine, hitting the base of your skull with an electrifying surge. You jump to your feet, unable to remain in your seat. The crowd erupts into a cacophony - an elated waterfall of sound. 
Every hair on your body is vertical, standing to attention. Your hands begin to sweat with excitement. You feel blood accelerating up your spine, hitting the base of your skull with an electrifying surge. You jump to your feet, unable to remain in your seat. The crowd erupts into a cacophony - an elated waterfall of sound. 
Each one of us has felt the physical rush of passion driven by entertainment.
Each one of us has felt the physical rush of passion driven by entertainment.
When our favourite band takes to the stage, playing a song that resonates deeply within us. Or our home team scores the game defining point in the final dying seconds. There is nothing quite like being a fan. A collective human experience of passion. 
When our favourite band takes to the stage, playing a song that resonates deeply within us. Or our home team scores the game defining point in the final dying seconds. There is nothing quite like being a fan. A collective human experience of passion. 
What if every fan experience could be even better?
What if every fan experience could be even better?
We know it can! 
We know it can! 
The entertainment industry lacks cohesion between businesses, venues and the fan.
The entertainment industry lacks cohesion between businesses, venues and the fan.
There exists undiscovered, untapped and unusual opportunities, collaborations and integrations within the consumer experiential journey. There is a blinding disconnect between the online and offline (IRL) experience at the intersection of new digital technology and legacy analog offerings. Currently, siloed, narrowly focused offerings prevail, with a lack of holistic experience and service design. 
There exists undiscovered, untapped and unusual opportunities, collaborations and integrations within the consumer experiential journey. There is a blinding disconnect between the online and offline (IRL) experience at the intersection of new digital technology and legacy analog offerings. Currently, siloed, narrowly focused offerings prevail, with a lack of holistic experience and service design. 
With global fan spend set to reach $93B by 2027,
With global fan spend set to reach $93B by 2027,
entertainment providers, sporting codes and venues are looking to diversify their revenue, ramp up digital transformation efforts, capture more share of wallet, and engage with fans in new and meaningful ways. Globally, there exists myriad fantech solutions, just itching to be let out into the wild. But how do we unearth and unleash them? 
entertainment providers, sporting codes and venues are looking to diversify their revenue, ramp up digital transformation efforts, capture more share of wallet, and engage with fans in new and meaningful ways. Globally, there exists myriad fantech solutions, just itching to be let out into the wild. But how do we unearth and unleash them? 

Usual Company


We discover and connect the most innovative, bleeding edge technology from across the entertainment industry to drive innovation anywhere fans experience entertainment. We host events that bring the entertainment industry together create a vibrant and more connected ecosystem now and into the future.

Usual Company


We discover and connect the most innovative, bleeding edge technology from across the entertainment industry to drive innovation anywhere fans experience entertainment. We host events that bring the entertainment industry together create a vibrant and more connected ecosystem now and into the future.

Hear from us

Your ticket to the future of entertainment.

Discover the future of entertainment

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

2024

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

Discover the future of entertainment

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

2024

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

Hear from us

Your ticket to the future of entertainment.

Discover the future of entertainment

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

2024

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

Discover the future of entertainment

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

2024

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

Hear from us

Your ticket to the future of entertainment.

Discover the future of entertainment

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

2024

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

Discover the future of entertainment

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

2024

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY