Accelerating innovation where fans experience entertainment. 

Accelerating innovation where fans experience entertainment. 

Accelerating innovation where fans experience entertainment. 

Our Team

We’re a globally-minded and connected company with a network that currently spans the Asia-Pacific (Australia, New Zealand and more), USA, and Latin American regions - and growing.


Our team of experts are linked deeply to entertainment, asset owners (stadiums, venues and festivals), technological advancements and governing bodies and are hungry to expand on the future of entertainment within these regions and further throughout the world. 

🇺🇸 Los Angeles

USA

🇦🇺 Brisbane

AUS

🇲🇽 Mexico City

MEX

🇳🇿 Auckland

NZ

🇺🇸 Los Angeles

USA

Our Los Angeles team is deeply connected in the music and entertainment sector in North America. With an impressive background in marketing, managing and publishing artists, our LA team has impressive connections with some of the world’s biggest festivals including Coachella, Lollapalooza and Bonnaroo. They also boast an extraordinary little black book of brand partnership opportunities with the likes of Porsche, Netflix, Balenciaga and New Balance (to name a few). 

🇺🇸 Los Angeles

USA

🇦🇺 Brisbane

AUS

🇲🇽 Mexico City

MEX

🇳🇿 Auckland

NZ

🇺🇸 Los Angeles

USA

Our Los Angeles team is deeply connected in the music and entertainment sector in North America. With an impressive background in marketing, managing and publishing artists, our LA team has impressive connections with some of the world’s biggest festivals including Coachella, Lollapalooza and Bonnaroo. They also boast an extraordinary little black book of brand partnership opportunities with the likes of Porsche, Netflix, Balenciaga and New Balance (to name a few). 

Gav has over a decade of experience in the music industry, working as an artist, artist manager and founder launching both a record label and publishing company during this time. Gav jumped into the world of technology startups with Innovation Bay in 2020 where he launched and developed a new early stage founder community and moved to Entain in 2023, where he facilitated pathways for startups into the entertainment industry. 

GAV PARRY

Co-Founder & Managing Partner

Gav has over a decade of experience in the music industry, working as an artist, artist manager and founder launching both a record label and publishing company during this time. Gav jumped into the world of technology startups with Innovation Bay in 2020 where he launched and developed a new early stage founder community and moved to Entain in 2023, where he facilitated pathways for startups into the entertainment industry. 

GAV PARRY

Co-Founder & Managing Partner

Gav has over a decade of experience in the music industry, working as an artist, artist manager and founder launching both a record label and publishing company during this time. Gav jumped into the world of technology startups with Innovation Bay in 2020 where he launched and developed a new early stage founder community and moved to Entain in 2023, where he facilitated pathways for startups into the entertainment industry. 

GAV PARRY

Co-Founder & Managing Partner

Gav has over a decade of experience in the music industry, working as an artist, artist manager and founder launching both a record label and publishing company during this time. Gav jumped into the world of technology startups with Innovation Bay in 2020 where he launched and developed a new early stage founder community and moved to Entain in 2023, where he facilitated pathways for startups into the entertainment industry. 

Nick Shewring

Co-Founder & Managing Partner

Gav has over a decade of experience in the music industry, working as an artist, artist manager and founder launching both a record label and publishing company during this time. Gav jumped into the world of technology startups with Innovation Bay in 2020 where he launched and developed a new early stage founder community and moved to Entain in 2023, where he facilitated pathways for startups into the entertainment industry. 

Nick Shewring

Co-Founder & Managing Partner

Gav has over a decade of experience in the music industry, working as an artist, artist manager and founder launching both a record label and publishing company during this time. Gav jumped into the world of technology startups with Innovation Bay in 2020 where he launched and developed a new early stage founder community and moved to Entain in 2023, where he facilitated pathways for startups into the entertainment industry. 

Nick Shewring

Co-Founder & Managing Partner

We’re always on the lookout for passionate humans to join us on our mission.


If you want to be a part of this elite team building the future of entertainment, we’d love to hear from you.

We’re always on the lookout for passionate humans to join us on our mission.


If you want to be a part of this elite team building the future of entertainment, we’d love to hear from you.

You?

Email your CV to careers@usualcompany.com

Email your CV to careers@usualcompany.com

We’re always on the lookout for passionate humans to join us on our mission.


If you want to be a part of this elite team building the future of entertainment, we’d love to hear from you.

Hear from us

Your ticket to the future of entertainment.

Discover the future of entertainment

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

2024

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

Discover the future of entertainment

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

2024

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

Hear from us

Your ticket to the future of entertainment.

Discover the future of entertainment

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

2024

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

Discover the future of entertainment

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

2024

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

Hear from us

Your ticket to the future of entertainment.

Discover the future of entertainment

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

2024

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

Discover the future of entertainment

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY

2024

✦ USUAL ✦ COMPANY ✦ USUAL ✦ COMPANY